Keywords That Bring Search Engine Traffic to New Blogs
Posted on 07. Sep, 2009 by Jeremiah Hoyet in Blogging, SEO, Traffic
Every blogger wants to have their blog rank high for extremely popular search engine keywords. If your blog ranks high for a very popular keyword there will be benefits. Those benefits are traffic, and recognition — by peers, advertisers, and readers.
When your blog is new, it is quite difficult to appear at the top of the search engine results for popular keywords. The lack of incoming links, traffic, and the young age of your blog all work against you.
Forget the popular keywords for now, and instead focus on ranking high for long tail keywords.
What Are Long Tail Keywords?
Long tail keywords are multiple phrase search engine queries that are much more specific than the broader, general keywords. Long tail keywords are commonly used when a visitor’s needs more specific information related to a broader topic.
A good example would be “blogging tips” and “blogging tips for new bloggers”. “Blogging tips” is a broad, general topic, whereas “blogging tips for new bloggers” narrows down the broader topic to a more specific set of information that the visitor is seeking.
Why Are Long Tail Keywords Important to New Blogs?
Ranking high for the broader, competitive keywords is difficult. There is a lot of competition from more established blogs, which makes it near impossible for new blogs to have a chance of ranking high in the search results. However, long tail keywords have much less contention surrounding them, making this type of keyword valuable to new bloggers. Here are a few reasons they are beneficial for new blogs:
- It is Easier to Rank Well for Long Tail Keywords - The lack of competition surrounding long tail keywords means that it is much easier for you to rank well in the search engine results, where your new blog might not do as well for broader, more popular keywords.
- Multiple Long Tail Keywords Mean Traffic - Targeting multiple long tail keywords will eventually bring your new blog a larger amount of search engine traffic.
- Increased Subscriber Potential - Long tail keywords are much more specific than broader keywords, meaning that the visitors you receive from search engines have found your blog looking for specific information. If the visitor finds that information useful, they may want to return in the future to get more information from your blog.
Final Thoughts
While I encourage every blogger to target the popular keywords, the fact is that targeting long tail keywords is much more beneficial to new blogs. They offer a greater potential for high search engine rankings, and by targeting multiple long tail keywords you increase the amount of targeted traffic coming to your blog!
4 Responses to “Keywords That Bring Search Engine Traffic to New Blogs”
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Hesham
10. Sep, 2009
Long tail keywords, yes.. this is what I depend on to get good targeted traffic to my new blogs, nice post!
Jeremiah Hoyet
11. Sep, 2009
No problem! They are my mainstay here at FOB.
I think most of my search engine traffic comes from targeting long tail keywords on individual posts. As the number of posts that I have increases, the amount of search engine traffic is slowly increasing as well!
Mellisa
16. Sep, 2009
We may not get huge traffic for the site but we can target a highly targeted visitors using long tail keywords. It provides potential exposure to your target audience and the conversion rate is higher opposed to short term keywords.
kuhinje
24. Sep, 2009
Seems really logical but I haven’t thought about it yet. Maybe I’ll pay more attention to long tail key. now, although my log isn’t exactly new.